Our responsibility is not to what we can achieve only, but also the right to living we are creating for generations to come. For the survival of future generations, freshwater availability is critical. We must therefore do what we can to use water responsibly, as we have come to realize that freshwater is de-plenishing fast.
Water will be the next gold
Water scarcity means that there is a significant risk to the available freshwater resources to continue to meet community water demand. Globally we are facing a water crisis, due to unequal distribution due to a rise in global freshwater demand to produce their products.
We have become, by the power of a glorious evolutionary accident called intelligence, the stewards of life's continuity on earth. We did not ask for this role, but we cannot abjure it. We may not be suited to it, but here we are.
How we help
Our work with corporate partners has emotionally appealed to their water stewardship on the use and treatment of wastewater in ways that continue to be socially equitable, environmentally sustainable, and economically beneficial. We continue to seek partnerships from corporations, growers, communities, and others to innovatively help them seek viable water use programs that will continue to help make fresh water available.
We have helped our corporate partners develop and identified ways to calculate their water use. We help map each material in their product life-cycle to the point of origin and use water impact factors from the assessment to calculate water withdrawals they can control over what is controlled by others in an agreed metrics benchmarked against what was purchased. We help our partners identify the water withdrawal data from all sources in ways that show the value of our recommendations and implications for water use.
How we measure the water use impact
These represent the net water consumption from freshwater bodies at the watershed level. Freshwater consumption is equal to the water withdrawn from freshwater bodies like municipal water, well water minus the amount of water returned to the same watershed through wastewater). The net difference is the amount of water consumed by our partners (for some of our partners’ we consider evaporation or use in finished goods as water consumption).
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