Have you ever wondered why some company introduces the same product with a slight difference in different countries? Why some products are available only in selected areas? That is because each company has its marketing strategy that varies from region to region. Similarly, to attract customers and increase consumer loyalty, companies do prior research about the local culture and traditions. To have an idea about how different brands differentiate their consumers in the Asia-Pacific region and how they manage to retain them, read till the end and learn how multiple hidden techniques affect priorities and strategies.
Aspects of Consumer Differentiation Followed By Asian Brands
Have you ever noticed why Lays is found at every retail or hyper store? How lays manage to satisfy audience belonging from different cultures having completely different choices? How one brand can successfully cater to such a large audience? The secret behind this is they value their customers and introduces customized products for every region. Based on local researches, diverse strategies are identified and are used to select a product that suits best and complements the local culture and traditions. The same thing is done for packaging and marketing. Some of the common strategies include lower prices with high quality, product availability at every local store, the ability of a product to fulfill the needs of a consumer, product with the touch of some local cuisine or tradition.
Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution.
Blooming Brand’s Sales
To increase the sales, consumer benefits, quality, and pricing of a product matter a lot. As lays introduced its new flavors named as New England Lobster Roll, Yogurt and Herb, Thai Sweet Chili which were inspired by the local taste of the US, Pakistan, India, and Thai North-Pacific areas respectively. Such customizations and uniqueness forced consumers to buy more and more. At the same time, lays consumers became its marketers.
Another aspect which affects the sales of any product is its benefits. The product should be self-explanatory about its perks and benefits which should be enough to satisfy customer’s utility. To enhance sales, brands initiate different campaigns. To know the flavor of audiences and to know their custom tastes, lays started the “Create My Flavor” campaign and allowed people to share their opinions and taste to be introduced as potato chips. Mars also had a similar campaign as Lays. The campaign was named “My M&Ms” which offers the audience to create their flavored candy with customized colors and flavors which will be directly delivered to their home. Such strategies may introduce the brand to those who were never its customers. And so the constructive brand image is developed and sales get a boost.
Ideal Product Designing & Feasible Marketing Techniques
To design a perfect product for consumers, remember it is most important to know your audience first. Identify their needs and lacking from market or competitor. The products that are designed by keeping customer’s needs in mind rather than the profit; turn out to be an element of your customer’s standards of living. If you are introducing baby food, make sure that you use healthy nutrients. Nowadays, people now associate the products they consume to how it meets their environmental and health need.
Brands try to fulfill this need and watch customers being their marketers. Lush a cosmetic brand observed that brands use whatever ingredient is best to get the perfect result and decided to launch products that are purely old-school type. Looks silly? In reality, that was a very smart step. The brand identified that people need something traditional and authentic so they launched vegetarian and handmade products that are never tested on animals and do not contain any type of chemical hence women with skin diseases can blindly trust them. An additional factor which has a great importance while considering product development is the trend. It is necessary for brands to follow the trends as today most of the marketing is being through social media techniques. As of today, environment-friendly or recyclable products are in trend. Almost every brand claims that our containers or materials are eco-friendly and can be recycled. Such claims help to create promising brand images and build a positive consumer perspective.
Valuing Customer Services and Its Impact
Many brands prefer to work in a win-win situation. Make their customer feel that we care about them and for this, there is no need to lower the costs or your profit. Some brands successfully create loyal customers by just providing the best customer services. Just like “Trader Joe’s” does. They value their customers by making their child smile and so them too. The cashiers of Trader Joe’s have balloons with them which they give to children irrespective of any event. Such little efforts make you unique in a way that no other brand is considered as your competitor. What if you couple consumers need with best customer services? Isn’t it something that every person looks at while selecting favorite products?
Promising Relationship Between Consumer & Brand
The brands of Asia-Pacific regions worked wisely and created a strong relationship with their consumers to keep serving their level best. Moreover, the network among the brand is so strong that makes it very difficult for others to interfere. Through the emergence of social media, the bond among different brands and the consumer-brand relationship has become more powerful. Apart from marketing techniques, engagement through social media has great importance for the development of any brand.
Why Asia-Pacific (APAC) Market Rule Today?
From the past few decades, the Asian market has witnessed to be developed at an exponential rate. Want to know its secret? The identification of inner flaws and then attempting to counter them helped the Asian market a lot. Through various changes in policies and the agenda of the Asia-Pacific Economic Corporation (APEC) to break the monopoly of the European Union (EU) has somehow significantly be achieved by the end of 2020. Today, the APEC market shares almost 40% of the global trade. The need to break the monopoly and to create economic sustainability in the global market was the common cause that helped brands to grow simultaneously.
